M20, an AI platform company specializing in solutions for muscle atrophy, has officially entered the U.S. market. Following their success in Ho Chi Minh City, Vietnam, M20 has opened an Esoco Fit offline store in Washington, D.C., with plans to open another store in New York this October. Esoco Fit is a unique diet shop concept that utilizes M20’s mid-frequency devices, MYO Pro and MYO Home, allowing users to strengthen their muscles effortlessly while lying down.

Currently, there are over 10 Esoco Fit locations in South Korea, with more than five additional stores set to open by the end of the year. The primary customers include individuals looking to protect their joints while strengthening muscles, women who dislike traditional exercise, people with disabilities, and the elderly. The business model is attractive for small investors, with monthly sales reaching approximately $9,000, making it a notable opportunity in the entrepreneurial market.

An M20 representative stated, “With this move into the overseas offline market, we plan to further expand our reach throughout Southeast Asia, centered on Vietnam, and into the North American market through continued collaboration with Esoco Fit. Our goal is to promote a culture of healthy diet and exercise that builds muscle without heavy weights.”